Businesses in Thanet are being given access to expert digital skills training to improve their social media expertise, and drive sales. The initiative is part of a county-wide scheme to level up the digital divide and is supported by Kent Invicta Chamber.
The scheme is designed to support businesses as they recover from the COVID-19 pandemic, by providing a range of interventions aimed at increasing digital skills and capability.
Insight shows that only 18% of businesses in Thanet are active on social media. This is in contrast with 40% of consumers in England who say that they are spending more than three hours a day on social media†.
The training, delivered by the team of experts at Maybe*, includes everything from getting started with social media to advanced strategies on how to use the Facebook ads networks to develop winning sales tactics.
Cllr Reece Pugh, Cabinet Member for Economic Development at Thanet District Council said, “We’re delighted that Thanet has received funding to support digital skills training for local companies. We know that thriving towns are important to our residents, and initiatives such as this are key to allowing local businesses to grow and prosper. This skills training will enable participating businesses across the district to access new markets and customers, increasing their sales opportunities and profile. The training delivered by Maybe* will help our local workforce to develop the digital skills that are increasingly required in today’s modern economy.”
Polly Barnfield OBE, CEO of Maybe* said, “It’s a privilege for Maybe* to be able to support the local business community in Thanet. We are enjoying working with Thanet District Council to reach out to these local businesses to help them use social media to connect with customers and improve their ability to reach new markets.”
Businesses can access the training and grants by signing up at www.maybetech.com/Thanet
† Based on UK Consumer research conducted by Maybe* in February 2022.