Visit Thanet has been ranked as best in the South East in the Annual English Tourism Social Media Index.
Overall it came third in the country, outranking heavy hitters like Visit Cornwall and Visit London and improving on last year’s performance of fourth.
The annual English Tourism Social Media Index is produced in association with TripAdvisor Rentals and looks at 133 tourism bodies in England, and ranks them according to social media performance by their official channels.
The team has shown steady improvement climbing the ranks of the social media league table, finishing 5th in 2015, 4th in 2016 and 3rd this year.
Cllr Stummer-Schmertzing, Thanet District Council’s Cabinet Member for Regeneration and Enterprise Services said:
“Visit Thanet had already set a high standard and it’s fantastic to see the team ranked first in an index of regional tourist boards’ social media effectiveness. The team enjoys consistently high levels of engagement on Facebook, Instagram and Twitter and its striking and varied content promotes all corners of the district. This result is testament to the hard work of the team who I know will continue to use social media creatively in order to attract visitors from the UK and overseas.”
The judges thought that Visit Thanet demonstrated “excellent channel and community management, ensuring that it got the basics right and continued to develop channels filled with valuable, diverse and great quality content – no easy task for an organisation covering three locations.”