Future of Westbrook Loggia secured with transfer to new owner

Thanet District Council has secured the future of the much-loved Westbrook Loggia building at Westbrook Bay. 

Following a competitive tendering process, a sale has been agreed with Tracey Emin. Emin’s extensive plans for the renovation of the building include a community bathers club with café, hot showers, toilet facilities, sauna and winter club room on the ground floor. The first floor will provide a range of facilities including a large art studio, gym, restaurant and a hot desk station. The roof area will be transformed into a sunbathing area with refreshment facilities.

It is thought that the Westbrook Bay Pavilion (also known as the Loggia Building) was constructed in 1910. It was originally known as the Westonville Bathing Pavilion and gradually became known as the Loggia. It occupies a prime position on the seafront and was intended to promote enjoyment of the seaside.

The Loggia building was identified in the council’s 2020 Destination Management Framework, as a key site to deliver improved experiences and facilities all year round. The building is currently empty except for a section occupied by Thanet Lifeguard Club, who will remain as tenants. 

Cllr Rick Everitt, Leader of Thanet District Council, said: “We are pleased that the completion of this sale will secure a positive future for the Loggia. It occupies a prominent position on Westbrook Bay and holds fond memories for many local people and visitors. 

“Tracey Emin’s innovative plans for the Loggia are set to rejuvenate the immediate surrounding area and provide excellent new facilities for residents, beach users and beach-focused businesses. Tracey’s visionary plans for the restoration and revitalisation of the building reflect her deep connection to the area and her commitment to fostering community engagement and sustainable development.

“The renovation will also improve the external appearance of the building which provides an imposing backdrop to Westbrook Bay.”

The toilets, a part of the local public convenience provision, will remain open for public use. The facilities have been safeguarded as an integral part of the transfer and reflect the Westbrook Loggia as a welcoming space for all.

Photo credit: Tracey Emin